The thirst for learning Arabic has never been greater, and there’s no doubt that immersion moves learners to language acquisition much quicker. BUT affording long periods of time in immersive environments is difficult.
A group of people got thinking about how we could employ technology to make up for this barrier and create an experience that actually delivers. After years of hearing the frustration and constant sighing we decided to actually do something about it.
So we got to work: researching learning theory, deliberating curriculum design and interviewing Arabic learners and teachers in the community.
Our main concern has been to build a product that actually helps you get to fluency. So we built a prototype…
…which people absolutely loved!
Over a period of 18 months more than a thousand people tried it out, giving us valuable feedback. Our successful crowd-funding campaign on LaunchGood in 2018/19 boosted us to launch our webapp.
We hope you enjoy it as much as we enjoyed putting it together for you.
Meet the Team
A balance of both native speakers and language learners brings our team close to the user experience and has enabled us to build with users in mind from the very start.